by WALTER MARWIZI
FOR years, news and information about the Lowveld region have been generated and disseminated from outside the region.
Often these stories have been half-backed, lacking insightful commentary and woefully insensitive to the needs and desires of the Lowveld residents and the business community.
I am pleased to say this new refreshing and modern looking paper that you are reading today is changing all that.
As founding Editor-In-Chief of the Lowveld Post, I am excited to say we have formulated a content generation strategy that gives priority to the Lowveld community like never before.
We are geared to provide what should become the Lowveld’s authentic voice, replete with general, entertainment and lifestyle news that are useful to people’s lives.
We will celebrate the heroes, and since we are not a nurse-maid of a sick society, we will name and shame the villains.
Our mission is not just to do the traditional journalistic role -inform, educate and entertain -but to produce a new and robust local media platform that can enable residents of the Lowveld to amplify their voices. For years the voices of the minority Shangani have not been heard, their culture denigrated by people who know little about it.
These and other groups no longer need to despair, or suffer in silence. The Lowveld Post will carry their story in line with the government’s new Devolution thrust.
In like manner, business people also don’t need to travel far and wide to advertise their goods and services. The Lowveld Post has offices in Chiredzi town, and its print and interactive digital platform www.lowveldpost.co.zw being ideal for community engagement.
Our coverage will be slanted towards tourism, wildlife which is abundant in the Lowveld and ICTs (Information and Communication Technology).
But that will not mean we will turn a blind eye to shenanigans in Tshovani, where criminal gangs are terrorising innocent souls and prostitutes are milking poorly paid workers of their hard earned cash.
We will expose their nefarious deeds, and as well write stories about ordinary people who are working extremely hard to keep their bodies and souls together in this harsh economic environment. Entertainment and sport will also be on our news diary.
In short, we promise something for everyone in the Lowveld Post, all in our spirited endeavour to give the Lowveld region a voice.
We commissioned a survey which concluded that Tshovani residents are upbeat they can articulate their concerns better if a newspaper is at their doorstep.
The desire for a community newspaper is however felt more strongly in outlying areas where reporters hardly visit.
Bad roads won’t deter us from covering these areas. Ignoring certain citizens, because they stay far from the city bright lights, has the effect of disenfranchising them.
Before I sign off, I need to stress that the Lowveld Post isn’t one of those fly-by night publications that surface mainly during election season to capitalise on campaign adverts galore and disappear soon afterwards.
SK Media Holdings (Pvt) Ltd, the publishers of The Lowveld Post are committed to a long term investment in the Lowveld media business and this means this home-grown newspaper is here to stay.
I call upon local advertisers to take advantage of favourable rates and opening discounts to advertise their goods and services in our paper which is fully licensed by the Zimbabwe Media and Information Commission.
A home-grown newspaper is indeed the ideal platform to reach a local audience. People wishing to put legal notices in newspapers, those selling cars and other paraphernalia, should simply walk in at Joyevi Complex, No 8 Baobab Street and get the best deal.